1 Example Street, London Mon to Thu 8:00 to 19:00 · Fri 8:00 to 17:00 · Sat 9:00 to 14:00
Private consultations available Emergency: +44 20 0000 0001

HomeAbout us

About us

A small practice that takes its time.

Eighteen years of looking after the same families, one longer-than-usual appointment at a time.

Smiling dentist beside a screen showing teeth

A note from our dentist

We write every plan down, with prices, so you can take it home and think it over.

Principal dentist

Our story

Started with one chair,
still run by the same dentist.

We have three treatment rooms, a team that stays, and a diary with room to run over. Most of good dentistry is listening first and explaining clearly, so that is how every visit starts.

  1. Careful diagnosis

    We find out what is wrong before we suggest what to do about it.

  2. Longer appointments

    You decide. We explain the options and never rush the answer.

  3. Cosmetic work

    Whitening, bonding and veneers, planned around what you actually want.

  4. Clear prices

    A written quote before treatment, and monthly payments if you need them.

See treatment feesMeet the doctors

How we work

Nobody should leave the dentist feeling they were not listened to.

Principal dentist and founder
See treatment fees
  1. Careful diagnosis

    We find out what is wrong before we suggest what to do about it.

  2. Longer appointments

    You decide. We explain the options and never rush the answer.

  3. Cosmetic work

    Whitening, bonding and veneers, planned around what you actually want.

  4. Clear prices

    A written quote before treatment, and monthly payments if you need them.

What you can expect

Three things we do at every visit. This section is built with the standard Elementor heading, text and icon box widgets, so you can edit it like any other Elementor content.

The same dentist

You see the same dentist throughout your treatment, not whoever is free.

Longer appointments

We leave room in the diary so your questions get answered before we start.

A written quote

You get the price in writing before any work, and we tell you first if it changes.

Our story

Eighteen years in practice

A few things that changed how we work.

2008

The practice opens

One dentist, two rooms and a promise to give honest advice.

2014

Digital diagnostics

Digital scans and 3D planning become part of every consultation.

2019

A specialist team

Orthodontics and implant surgery join under one roof.

2024

The new practice

We moved into a bigger, lighter practice with a proper waiting area.

Our team

Meet the dentists

Three dentists, each with their own speciality, who talk to each other about your case.

Smiling doctor with glasses and a stethoscope

Principal dentist and founder

Dr Samuel Whitmore

Restorative and cosmetic dentistry, with a preference for removing as little tooth as possible.

BDS (Hons) MSc Aesthetic Dentistry 18 years in private practice

Doctor with glasses and a beard, arms crossed

Specialist orthodontist

Dr Julian Hayes

Clear aligners and braces for adults, including complicated cases.

BDS MSc Orthodontics 12 years of specialist practice

Doctor in a white coat with hands on hips

Implant surgeon

Dr Elias Rostov

Dental implants and tooth replacement, planned from a 3D scan.

BDS (Hons) PG Dip Oral Surgery 550+ implants placed

Standards

How we are checked

The regulators and audits that apply to the practice, and what they cover.

Regulation

Registered dentists

Every dentist is on the national register.

Audits

Independent audit

An outside assessor reviews infection control and record-keeping each year.

Training

Continuing education

Everyone completes more than the required hours of study.

Patients

Feedback

We ask for feedback after every course of treatment and read all of it.

Your first visit

What happens, step by step

Four steps, and you can stop and ask questions at any of them.

1

First visit

We ask what you want, look at your teeth and gums, and talk through the realistic options. No sales pitch.

2

Smile preview

For cosmetic work we make a digital mock-up, so you can see the likely result before we start.

3

Your plan

You get the plan in writing, with a price for each stage and a rough timeline.

4

Treatment and follow-up

We treat at a pace that suits you, then book a review to check everything is settling well.

Bright dental treatment room with a chair and equipment

Typical treatment time

3 to 6 weeks

From first visit to final check

Book a visit

Want to come in for a check-up?

Most new patients are seen within a week. Tell us what you need and we will get back to you within one working day.